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Case Study

What if data-driven insights could help a pet care company stay ahead of the competition?

CLIENT

Biscuit

Industry

Pet Care, Insurance

LOCATION

United Kingdom

SERVICE CATEGORY

Data Analytics

Turning Data into Actionable Insights with a Curated Data Platform

The pet care industry has experienced remarkable growth in recent years, driven by a surge in pet ownership and increased consumer spending. Reports indicate that by 2030, spending in the pet industry is projected to grow by 7% annually. As this industry continues evolving, pet owners seek more effective and personalized solutions to improve their pets’ well-being and health.

Companies such as Biscuit — a leading pet rewards provider — are redefining pet care using technology. Their innovative, user-friendly mobile app helps pet owners improve their pets’ well-being through actionable steps and rewards.

Like most consumer brands, data plays a key role in enabling Biscuit to provide exceptional value to its customers. However, as Biscuit scaled, transforming raw data into actionable insights became increasingly challenging. As a result, they recognized the need to revamp their data management processes to enhance their reporting and decision-making capabilities.

Challenges to Overcome

  • The company needed a unified and structured approach to managing its data. 
  • They were also looking to equip their internal reporting teams with the tools and resources to organize and extract insights, and create reports that would inform decision-making across the company. 
  • They also needed scalable and efficient infrastructure that would support their evolving needs.

Solving Problems with Advanced Data Solutions

To meet their goals, Biscuit partnered with Sand Technologies to develop a centralized, curated data platform that enabled them to optimize their data management and maintain a competitive advantage in a rapidly growing market.

The platform was designed with several key features to address Biscuit’s evolving needs. First, it facilitated the transformation of raw data into structured, curated datasets aligned with Biscuit’s unique reporting requirements. Built on a robust and scalable infrastructure, it provided a future-proof foundation for their growing data demands. Lastly, the platform equipped Biscuit’s internal teams with the tools to create and manage effective reports independently.

Results

  • The ability to transform raw data into structured, curated datasets improved data accuracy and relevance for reporting. 
  • The platform’s robust, scalable infrastructure supported Biscuit’s expansion, ensuring it could easily adapt to increasing data demands.
  • Internal teams have the tools and resources to generate and maintain effective reports, streamlining workflows.
  • The platform fostered a culture of data-driven accurate decision-making, enabling faster and more informed business decisions.
  • Biscuit’s reporting processes became more efficient, reducing manual efforts and enhancing the speed and accuracy of insights.

Looking Ahead

As Biscuit grows and adapts to the dynamic pet care market, the centralized data platform will be a critical foundation for future innovations. With this scalable infrastructure in place, Biscuit is well-positioned to stay ahead of market demands and continue delivering exceptional value to its customers.

Sand Technologies has been an outstanding partner for our data engineering needs.

They have helped us navigate the complexities of transforming raw data into curated, actionable insights by combining technical expertise and strategic foresight. I highly recommend Sand Technologies for its ability to adapt to the realities of dynamic projects.

Andy Edwards, COO, Biscuit

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