Leaders from the telecom ecosystem gathered at MWC Barcelona 2024 to discuss the latest innovations issues affecting the industry. On the opening day of MWC, we kickstarted the show with a Broadcast Stage discussion exploring how AI, data and digital twins are enabling industry leaders to increase profitability through improved decision making. The panelists shared first-hand insights about a number of issues, including: 

• Using AI to inform network design in a way that achieves maximum coverage with minimum cost.
• Leveraging AI algorithms to not only consider multiple data sources, but also to match demand with the right access medium (fibre or FWA).
• Harnessing data intelligence to significantly reduce total cost of ownership, from AI-driven Make or Buy infrastructure analyses to making deployment decisions based on data-based demand forecasts.
• Applying AI to unlock human capital and productivity.
• Using Digital Twins to help operators accurately predict the economic value of building networks in a specific area and to optimize network performance using environmental simulations.
• Tapping into AI and Natural Language Processing to greatly simplify and automate contact center operations and elevate customer service.